Winix Hires PUREi To Produce Product Promo & Smartphone App Videos

March 11, 2020

Winix develops, produces and supplies sustainable and innovative solutions for water and air treatment for your home and office. WINIX offers a wide range of high-quality and stylish products including air purifiers, humidifiers, dehumidifiers and water coolers.

PUREi and Winix have partnered together for a variety of projects, ranging from instructional to product demos. This instructional video's goal was to explain how to setup wifi on a Winix air purifier through the Winix iOS app. iPhone and hand interactions showed the app in real-time, navigating through each step. On-screen text, motion graphics, and music accompany the app demonstration, creating an effective and visually appealing final result.

Winix also tasked PUREi with creating promo videos for a few of their flagship products. The process began with scripts and location scouting. While the videos focused on the features and benefits of each product, PUREi wanted to showcase the purifiers in a real-life environment, using a residential home in northern Illinois. Invisible air particles are brought to life with motion graphics and visual effects, demonstrating each crucial layer of the internal workings of the air purifiers.